Trump Media & Technology Group (TMTG) has entered into a sweeping partnership with Crypto.com, unveiling a new digital-asset venture valued at $6.4 billion that will anchor cryptocurrency deeper into the company’s media platforms.
At the center of the deal is the creation of Trump Media Group CRO Strategy, Inc., a digital asset treasury company formed alongside Yorkville Acquisition Corp. The new entity will list on Nasdaq under the ticker symbol MCGA, short for “Make CRO Great Again.” Its assets include $1 billion worth of Crypto.com’s Cronos (CRO) tokens, $200 million in cash, $220 million in warrants, and a $5 billion equity line of credit provided by Yorkville.
The partnership is structured with both sides making significant commitments. Trump Media will purchase $105 million in CRO tokens, which will be integrated across its platforms, including Truth Social and the subscription service Truth+. In exchange, Crypto.com is investing $50 million in Trump Media stock, further intertwining the financial futures of the two firms.
Under the arrangement, the Cronos token will be embedded into TMTG’s digital ecosystem. Truth Social users will earn rewards—known as “gems”—that can be converted into CRO through Crypto.com’s wallet system. CRO tokens will also be accepted for subscriptions and services, and users who open new accounts with Crypto.com may qualify for free or discounted Truth+ memberships. Crypto.com CEO Kris Marszalek called the move “a historic moment for the Cronos blockchain.”
Markets reacted swiftly to the announcement. The CRO token surged between 25% and 39%, while shares of Trump Media (DJT) climbed between 4.7% and 6% in the hours after the news broke. Analysts compared the strategy to moves by companies like MicroStrategy, which built up substantial crypto treasuries to drive investor interest.
The deal is the latest in a series of financial ventures by Trump Media aimed at expanding into cryptocurrency and fintech. The company has previously floated plans for a Bitcoin treasury, crypto-focused ETFs, and financial technology initiatives under the Truth.Fi brand. By aligning with Crypto.com, Trump Media is attempting to bridge its media reach with the fast-growing world of digital assets, staking a claim at the intersection of politics, finance, and technology.
