The Trump family’s long-anticipated cryptocurrency, WLFI, launched for public trading this week under the banner of World Liberty Financial, immediately sparking intense speculation, rapid price swings, and even early security issues.

On its opening day, the token surged briefly above $0.33, before tumbling into the $0.20–$0.30 range by market close. Despite the volatility, more than $1 billion worth of WLFI tokens changed hands within the first hour, pushing its market capitalization near $7 billion and placing it among the top 40 digital assets by value.

The Trump family holds roughly 25% of all WLFI tokens, equivalent to about 22.5 billion coins. Although these assets remain locked and cannot be sold immediately, their paper value soared to more than $5 billion overnight. That figure represents one of the largest windfalls from a cryptocurrency debut in recent memory, underscoring both the hype surrounding the project and the influence of the family name.

Not all headlines were celebratory. Reports surfaced of wallet hacks tied to WLFI shortly after its launch, with automated bots exploiting vulnerabilities to drain tokens from user accounts. The incident raised fresh concerns about security in the crypto sector and cast a shadow over the token’s rollout.

World Liberty Financial had already secured $700 million in private sales before the public debut, part of a broader push to expand its footprint in the digital finance market. The company had previously announced a $1.5 billion coin deal, signaling ambitions well beyond a single token launch.

WLFI now faces the dual challenge of stabilizing its price and restoring investor confidence in the wake of early turbulence. Whether it evolves into a serious contender in the crypto ecosystem—or becomes another cautionary tale—will depend on how the Trump family and World Liberty Financial navigate the unpredictable road ahead.