Tesla Inc. was abruptly removed from this year’s Vancouver International Auto Show after organizers cited safety concerns amid mounting protests targeting the automaker and its high-profile CEO, Elon Musk. According to event executive director Eric Nicholl, Tesla was given multiple opportunities to withdraw voluntarily, but its continued participation was deemed too risky for the safety of attendees, exhibitors, and staff. “The show’s primary concern is ensuring a safe environment for everyone,” Nicholl said, adding that the decision was made in light of the escalating tensions surrounding Tesla’s brand.
The removal comes at a time when Tesla’s public image has been under intense scrutiny. Critics point to Musk’s recent political activities—particularly his involvement with President Trump’s administration and his leadership of the controversial Department of Government Efficiency (DOGE)—as key factors fueling protests and vandalism at Tesla showrooms across North America. While Tesla has yet to issue a detailed statement addressing the auto show incident, a company spokesperson reiterated that the firm remains committed to its mission of advancing sustainable energy, though it declined to comment further on the show’s decision.
In the market, Tesla’s troubles are reflected in its share performance. The stock is currently trading around $233.89 USD, marking a significant decline of over 40% this year compared to its December highs. Analysts have attributed the downturn to a mix of slowing vehicle sales—especially in critical markets like Europe and China—and ongoing negative sentiment driven by Musk’s polarizing public persona. Investors are also concerned about internal issues, including recent large-scale sell-offs by board members, which further underscore the uncertainty surrounding Tesla’s future growth prospects.
Despite these challenges, Tesla continues to manufacture and deliver electric vehicles while planning for future innovations such as the long-anticipated robotaxi service and refreshed lower-cost models. However, with the company mired in controversy and facing a prolonged market slump, industry watchers remain cautious about its near-term recovery.